17-Jan-04 4:00 PM CST

?The Super Bowl of Advertising? ? And the Team of Commercials

Which do you remember more… who won the Super Bowl or what ads you enjoyed? Author Bernice Kanner shares the history of the game from its original name, The World Championship Game, to the original costs for TV commercials aired during the program. She also explains the convergence of the ad business and show business as well as the “100 Best TV Commercials and Why They Worked.” Bernice has been associated with Bloomberg LP since 1994 as a columnist for radio, TV, and print and is a syndicated columnist for ScreamingMedia (Pinnacor). She became editor-in-chief of Women's Business in 2002 and was also editorial director of the 14-title launch of the Oshkosh B'Gosh children's book program. Her book, “The Super Bowl of Advertising,” offers industry insights about the commercials, products and executives responsible for choosing the ads.